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What is the HARDEST part of the music business? #HardQuestions

I’ve been thinking a lot about how to make sharing information about the music business easier to follow, and easier to understand. And while I probably shouldn’t, because if an artist REALLY wants this, he or she will put in the necessary time and commitment to learn how to do this correctly. I mean, shit, I learned–I taught my damn self. I didn’t have a ‘me’ to make it easier.

But being the artist friendly softie that I am, I turned to my email list (text WENDYDAY to 44222 to join my list) and my social media to ask my followers to ask me questions. This one stood out! My first thought was that the answer differs depending on where you are in your career–new artists struggle with standing out and finding fans, seasoned artists fight to stay relevant and…

Never does what’s expedient.

Worries about money, but never makes it paramount.

Is jealous of others’ success, but puts his head down and keeps working.

Knows when he strikes a chord, knows when he gets it right. Look for this resonance, this inner light. When you’ve achieved it, you’ll get an inner smile.

Knows a career is a journey and you learn through experience.

Risks.

Lives in the world of discomfort.

Challenges himself.

Knows that love is the answer, but is sometimes poisoned by hate.

Wants a wide audience more than he wants riches.

Knows not to listen to anybody but himself. Stories in the press are inaccurate, and everyone’s an individual, on his own journey.

Plays to his strengths, not his weaknesses. Focuses on what he does right, not what he does wrong.

Is rarely good at anything else.

Dies inside when he is not creating.

Questions himself constantly…

I overheard a conversation between a couple of women the other day. It sounded like the problem was one of the ladies couldn’t understand why her husband never wanted to go shopping with her. She stated that he had no qualms dispensing his hardhustled dollars to her to buy whatever her tattooed heart desired, but he would never go. After moments of ramble, it became clear that the issue wasn’t with him staying home, but with her self-esteem. Until she fixes that, her marital problems will continue to magnify her personal ones. Him not wanting to go shopping had nothing to do with any of this.

Had I the gumption to stick my mixing spoon in her proverbial Kool-Aid, I would have given her 5 reasons why he hates going shopping with her. And any woman for that matter. On second thought, I probably should have said something. People have…

AMATEURS

Have tons of ideas, are excited about all of them and see none to fruition.

PROFESSIONALS

Have tons of ideas, pick one and do their best to make it happen.

AMATEURS

Think they can do everything.

PROFESSIONALS

Know it’s almost impossible to achieve one thing.

AMATEURS

Think they know everything.

PROFESSIONALS

Are always learning.

AMATEURS

Start with no preparation.

PROFESSIONALS

Do research, they want to know where the bodies are buried, what the landscape holds. Better to take all these factors into account before you start, because trying to adjust on the fly is so much more difficult, it wastes time and energy and it’s hard to put a fourth wheel on a car you designed with three.

AMATEURS

Don’t finish.

PROFESSIONALS

Are all about execution. Sure, they occasionally abandon a project when they see further effort is fruitless, but the mark of a pro is someone who begins…

VERONICA ELECTRONICA is our take on electronic with our base in classic hiphop and consist of several instrumentals and guest artist from the US to the UK

AVAILABLE NOW @iTunes , @Amazon, and @bandcamp

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